So, the Gen Z generations present in our world today are in the top three largest generations even though their spending power is more than other generations. They have some most prominent characteristics like they are savers, tech savvy, financially minded, value personalisation, proud of core values & give importance to sustainability. Aside from the characteristics above, Gen Z is heavily involved in social media. They rely on these platforms to socialise, shop, and learn about brands, businesses, news, and trends. As far as what they want in a dining experience, it starts with customisation. Thus, the method to follow while doing a Marketing for restaurants or if you are a restaurant should be kept in mind –
How Things attract Gen Z Customers – Restaurant Marketing Tips
- They need a range of customizable options in their menu, strong online presence & ordering system also critical for Genz.
- They can order meals online seamlessly and either pick them up or get them delivered.
- Should have plant based food options as many Gen Zers are shifting to plant-based food.
- Highlighting your restaurant’s current plant-based items and commitments to growing this part of your menu in your marketing is a great way to attract Gen Z customers.
- Create captivating content for the marketing channels Gen Zers frequently uses like social media. Ultimately, they’re looking for their dining experience to start, before they ever step foot in your restaurant or on your online ordering website.
Invest in Quality Content Marketing
Content marketing can help build your brand’s story and engage with the next generation of diners.
- Blogging: Start a blog on your restaurant’s website to share stories about your food, chefs, new offers, and events. Blogging can also improve your website’s SEO, making it easier for diners to find you online.
- Video Content: Invest in creating high-quality video content. This can include behind-the-scenes videos, chef interviews, cooking tips & recipes, and customer testimonials.
- Email Marketing: Use email marketing to stay in touch with your customers. Send out newsletters with updates, special offers, thank you letters and personalised recommendations.
The best restaurant marketing agency like popup media production can help you leverage your content in the best possible way by adding right keywords into it & the relevant content for your readers to attract the attention towards your restaurant.
Emphasise your restaurant’s values
As mentioned above, Gen Z is values-based. They stand on their core values and ethics and intend to support businesses that match them. Emphasising your restaurant’s values and ethics in your restaurant marketing consistently is a great way to reach Gen Z.
Create marketing campaigns introducing your brand, its core values and ethics, and your restaurant experience.
For example, if one of your core values is health and safety, you can assure customers of this by sharing behind-the-scenes footage of an online order being put together. You can also share your health and safety policies in promotional flyers and posts.
Include sharable items on the menu
Gen Z is keen on sharable culture. They appreciate restaurants that create atmospheres for meaningful group experiences. A huge part of this is the food that’s served. Make space on your menu for shareable plates.
Research says that sushi, comfort foods like fried chicken, pizza, and plant-based dishes are among the most popular in this generation. Work with your chefs to design a sharable plate menu incorporating Gen Z’s favourite foods.
Marketing for restaurants to appeal to the next generation of diners requires a multifaceted approach. By leveraging social media, optimising for mobile, embracing online reviews, offering personalised experiences, focusing on sustainability, utilising influencer marketing, investing in quality content, enhancing the in-restaurant experience, implementing data-driven strategies, and collaborating with other businesses, restaurants can attract and retain Millennial and Gen Z diners.
