Looking for the best SEO agency in Melbourne, Brisbane, Sydney, or Perth? Before you get buried in buzzwords like “technical SEO” or “mobile-first indexing,” let’s cut through the noise.
At Popup Media, we know there’s no one-size-fits-all solution. Every business is different, and so is the kind of SEO it needs to grow. Whether you’re a local business, national brand, or eCommerce powerhouse, this no-jargon guide breaks down the types of SEO services and which ones you need.
Let’s dive in
1. On-Page SEO: Where It All Starts
Think of this as your digital storefront. From your page titles to your internal links, everything needs to be clear, helpful, and optimised for both Google and your customers.
We optimise for:
- Keyword-rich meta titles and descriptions
- Clear headings and structure
- Optimised images and alt text
- Internal linking that makes sense
- User-first content that answers questions
Perfect for: Any business with a website (aka, everyone).
Why it matters: If your content isn’t clear or optimised, Google won’t rank it. Period.
2. Off-Page SEO: Build Trust, Get Noticed
Off-page SEO is all about credibility. It’s what others say about your business online — backlinks, press mentions, partnerships.
We help you earn:
- Quality backlinks from relevant sites
- Mentions on high-authority platforms
- Influencer and brand collaborations
- Social proof and customer reviews
Perfect for: Businesses in competitive industries.
Why it matters: Backlinks tell Google, “Hey, this site’s legit.” No links = no trust = no traffic.
3. Technical SEO: Your Site’s Backbone
A pretty site is useless if it’s slow, confusing, or impossible for Google to crawl. Technical SEO makes sure your website runs smoothly under the hood.
What we fix:
- Page speed issues
- Mobile responsiveness
- Site architecture and crawlability
- Schema markup and rich results
- Broken links and indexing problems
Perfect for: Sites with lots of pages, or past SEO problems.
Why it matters: Google rewards well-built, fast-loading, mobile-friendly sites.
4. Local SEO: Own Your Backyard
Trying to win customers in Melbourne, Sydney, Brisbane, or Perth? Local SEO helps you get found by people searching right now in your area.
We help you rank locally with:
- Google Business Profile optimisation
- Consistent NAP citations
- Local keywords
- Review generation
- Location-specific pages
Perfect for: Local service providers, retail stores, hospitality, and trades.
Why it matters: Local SEO = foot traffic, phone calls, and bookings.
5. eCommerce SEO: More Visibility, More Sales
eCommerce SEO isn’t just about ranking — it’s about getting your products seen and sold.
We handle:
- Product page optimisation
- Category SEO
- Filtering and navigation tweaks
- Structured data for reviews and pricing
- Duplicate content fixes
Perfect for: Online stores of all sizes.
Why it matters: If people can’t find your products, they can’t buy them.
6. International SEO: Speak the Right Language
Targeting global markets? We ensure international audiences see the right content in their native language.
We take care of:
- Hreflang tags
- Content localisation
- Country-specific URL structures
- Non-Google search engine optimisation
Perfect for: Global brands, SaaS platforms, international eCommerce.
Why it matters: Sending a French user to your US homepage? That’s a bounce.
7. Mobile SEO: Because Desktop Is Dead
With most traffic coming from mobile devices, your site needs to shine on every screen.
We optimise for:
- Responsive design
- Speed on mobile networks
- Simplified navigation
- Mobile-friendly content layouts
- Device testing
Perfect for: Everyone.
Why it matters: Google ranks your mobile site, not your desktop version.
8. App Store SEO (ASO): Get More Downloads
If you have a mobile app, you need App Store Optimisation to get it discovered and downloaded.
We boost visibility with:
- Keyword-rich titles and descriptions
- Engaging visuals
- Positive review strategies
- Website-to-app deep linking
- App indexing in search
Perfect for: App-based businesses and startups.
Why it matters: Great apps still need SEO to reach users.
9. Programmatic SEO: Scale Smart, Not Spammy
Need to create hundreds of landing pages? Programmatic SEO helps you scale fast with purpose-built, keyword-rich content.
We help by:
- Designing templates based on search intent
- Integrating dynamic content
- Managing crawlability and indexation
- Avoiding duplicate content issues
Perfect for: Marketplaces, directories, or service area businesses.
Why it matters: High volume doesn’t mean low quality — we scale it right.
10. SEO for SaaS: Drive Signups, Not Just Traffic
SaaS SEO is all about nurturing the buyer journey — from blog post to demo request.
We build:
- Feature-focused landing pages
- Use-case and integration content
- Comparison and “vs” articles
- SEO-powered blog strategies
- Technical support for web apps
Perfect for: Software companies, from startup to scale-up.
Why it matters: SaaS growth = long-tail SEO + content that converts.
So, What Kind of SEO Do You Need?
| Business Type | Recommended SEO Types |
|---|---|
| Local service provider | Local SEO, On-page SEO, Technical SEO |
| Global SaaS company | SaaS SEO, International SEO, Technical SEO |
| eCommerce brand | eCommerce SEO, Programmatic SEO, Technical SEO |
| App-based business | Mobile SEO, Mobile App SEO |
| Media/content website | On-page SEO, Programmatic SEO, Technical SEO |
Let’s Build an SEO Strategy That Works
Popup Media is the best SEO agency in Melbourne, Brisbane, Sydney, and Perth — because we don’t do guesswork. We create data-backed, results-driven SEO strategies that match your goals and speak your audience’s language.
- Custom plans — no cookie-cutter BS
- Local experts who know your market
- Full-stack SEO: from audits to authority building
- Transparent reporting and measurable ROI
Book Your Free SEO Strategy Session Today
Let’s chat about what kind of SEO your business needs. No fluff, just results.
Contact Popup Media Today
Your next customer is already searching. Let’s make sure they find you first.
